Good to Great History but more than thirty years

but more than thirty years later

Meredith May recalls the first time a honeybee crawled on her arm

performing magic and using their imagination to express themselves

Full of practical

Publisher: Sarah Crichton Books (September 12

Good to Great History but more than thirty yearsThe Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim Collins.