Hooked (US edition): How to Build Habit-Forming Products Vendor Code_V0236 From Darwin and Freud to

From Darwin and Freud to the halls of Google and Apple

Negotiation is a way of life for the majority of us

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these stories show how - if you follow the right steps - anyone can become a successful entrepreneur

Hooked (US edition): How to Build Habit-Forming Products Vendor Code_V0236 From Darwin and Freud toHow do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model a four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through