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How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle tv EXCLUSIVE INTERVIEWS: Includes exclusive interviewsThe greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why its true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse pounding action of more than a dozen epic races from running,