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Startup CEO: A Field Guide to Scaling Up Your Business Subclass_ANATOMY & MEDICINE Catherine and those dearest toA definitive book for any CEO first time or otherwise of a high growth company. While big company CEOs are usually groomed for the job for years, startup CEOs aren't and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog,